Project 5- Target Audience

The client’s target audience was very specific. She created her fashion for women between 18-25 who have a love for urban culture, hip hop and grime. Women who are bold, outspoken and want to make a statement of empowerment with what they wear.

To tailor to this audience, it was my goal to make sure that the photographs and film, through poses, script and location, offered that culture that is loved by that particular audience.

 

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