Project 5-Eight:18


My client called me and told me she had found decided that name of her brand and how to incorporate her religious element. Eight:18 derived from the bible verse, Romans 8:18 which states “For I consider that the suffering of this present time is nothing to be compared to the glory that shall be revealed in us.”

The addition of this verse to the creative direction gave a full scope of what the brand stood for and helped for better idea generation. She mentioned that wanted the religious temperament to be subtle, drawing audience curiosity.



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