Project 5- Client Creative Direction

With reference to the client’s initial mood boards. We sat down to clarify her ideas and what she wanted.

Her designs were inspired by a poem by hip-hop artist, Tupac Shakur:


This poem specifically inspired her design prints found on the initial mood board she sent. She wanted her designs to to be a symbol of women empowerment and strength. The idea of a woman that rises from the ashes, that triumphs through her struggles, to be that rose that grew from the concrete. That’s the story to she wanted to share throughout her designs. The culture influence would be grime culture. She also wanted a Christian influence although she wasn’t quite sure yet how to implement this. The most she had was the idea of what music she wanted:

This gave me good insight into what she wanted to achieve.


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