Project 5- Team work- Fashion Communication

I spoke to my client about co-driecting and my concerns, however they were unwarranted. She mentioned that although she’s currently working in Fashion Product Design, she seeks trajectory in Fashion Communications and Branding/Promotions.

Fashion communications as defined by Nottingham Trent University, one of the top five best fashion schools in the UK :

…focuses on the visual communication of brand, product and service in the global fashion industry; how the message and image of the fashion brand or product is best communicated to the consumer.

https://www.ntu.ac.uk/study-and-courses/courses/find-your-course/art-design/ug/2017-18/fashion-communication-and-promotion

This meant that she had to lead the creative direction, sharing the story and concept of her design and I would bring those ideas to life. I would find locations for shooting, create the film script and concept and edit in in accordance with her direction. We would be working as a team, bringing each other’s expertise to the table to create the best final product.

 

 

 

 

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